Video description
Language pervades every aspect of organizational life. It touches everything. Yet remarkably, leaders of global organizations, whose employees speak a multitude of languages, often pay too little attention to it in their approach to talent management. This can lead to miscommunication and friction, especially among team members who collaborate across borders. A company’s competitiveness may suffer as a result.
In his new article in Harvard Business Review, HBR professor Robert Steven Kaplan offers a solution that involves developing a language strategy and aligning it with a firm’s overarching priorities.
In this interactive Harvard Business Review webinar, Kaplan explains what a language strategy is and what the benefits are, describes why having one is so important, and details the critical elements of an effective language strategy.
Table of Contents
What’s Your Company’s Language Strategy?
00:59:23