How to Build a Startup
About this Course
In an introduction to the basics of the famous Customer Development Process, Steve Blank provides insight into the key steps needed to build a successful startup.
The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out …
How to Build a Startup
About this Course
In an introduction to the basics of the famous Customer Development Process, Steve Blank provides insight into the key steps needed to build a successful startup.
The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model.
Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself.
Learn what it takes to build a successful startup using the Customer Development process, where entrepreneurs “get out of the building” to gather and iterate on feedback.
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You will learn the business skills it takes to bring your idea from conception to market. These include:
,Actively listening and engaging your customers to find out what exactly they want in your product and how you should deliver it to them
Gathering, evaluating and using customer feedback to make your product, marketing, and business model stronger
Engaging your customers through the three phases of the customer relationship management lifecycle: get, keep, and grow
Identifying key resources, partners, activities, and distribution channels required to deliver your product to your customer
Calculating your direct and indirect costs for delivering your product
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lesson 1
What We Now Know
History of the Corporation
Startups Are Not Smaller Versions of Large Companies
Waterfall Development
Customer vs. Product Development
Entrepreneurial Education
lesson 2
Business Models and Customer Development
Value Proposition
Customer Segments
Revenue Streams
Key Resources
Customer Development Processes
Minimum Viable Product
Market Opportunity Analysis
lesson 3
Value Proposition
Value Proposition and the Minimum Viable Product
Customer Archetype
MVP Physical && Web/Mobile
Common Mistakes With Value Proposition
lesson 4
Customer Segments
Product Market Fit
Rank and Day in the Life
Multiple Customer Segments
Market Types Introduction: Existing, Resegmented, New, Clone
Consequences of Not Understanding a Market
lesson 5
Channels
Distribution Channels Overview
Web Distribution
Physical Distribution
Direct Channel Fit
Indirect Channel Economics
OEM Channel Economics
lesson 6
Customer Relationships
Paid Demand Creation
Earned Demand Creation
Get Physical
Viral Loop
Web Customer Acquisition Costs
lesson 7
Revenue Models
How Do You Make Money
Revenue Streams and Price
Direct and Ancillary Models
Common Startup Mistakes
Market Types and Pricing
Single and Multiple Side Markets
Revenue First Companies
Market Size and Share
lesson 8
Partners
Partner Definition
Partner Resources
Partner Types
Greatest Strategic Alliance
Joint Business Development
lesson 9
Resources, Activities and Costs
Four Critical Resources
Financial Resources
Human Resources
Qualified Employees and Culture
Intellectual Property Overview
