A/B Testing for Business Analysts
About this Course
The A/B Testing course provides students with the foundational knowledge to design and analyze A/B tests to create business insights and support decision making. You will learn:
- The fundamental principles of experiment design
- How to design and analyze randomized design experiments
- How to design and analyze matched-pair design experiments
Throughout this course you’ll also learn the techniques to apply your knowledge in a data analytics program …
A/B Testing for Business Analysts
About this Course
The A/B Testing course provides students with the foundational knowledge to design and analyze A/B tests to create business insights and support decision making. You will learn:
- The fundamental principles of experiment design
- How to design and analyze randomized design experiments
- How to design and analyze matched-pair design experiments
Throughout this course you’ll also learn the techniques to apply your knowledge in a data analytics program called Alteryx.
This course is part of the Business Analyst Nanodegree.
The A/B Testing course provides students with the foundational knowledge to design and analyze A/B tests to create business insights and support decision making.
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Predictive analytics has proved to be a powerful tool to help businesses analyze data and predict future outcomes and trends. In this course, you’ll learn how to use A/B tests to predict the success of new product roll-outs, calculate the impact of website feature changes, and generate insights for other types business problems.
,You’ll learn this through improving your fluency in Alteryx, a data analytics tool that enables you prepare, blend, and analyze data quickly.
,This course is ideal for anyone who is interested in pursuing a career in business analysis, but lacks programming experience.
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lesson 1
A/B Testing Fundamentals
Learn how to select control and treatment units and variables for A/B tests.
Select the correct experiment design for an A/B test.
lesson 2
Randomized Design Tests
Learn how to select the unit of diversion and duration for a randomized test.
Select variables for a randomized experiment.
Be able to interpret randomized design experiment results.
lesson 3
Matched Pair Design Tests
Learn how to match control units to treatment units.
Determine the duration of the test.
Interpret matched pair design experiment results.
lesson 4
Matched Pair Practice
Go through an end to end example of a matched pair A/B test.
Get step by step instruction to set up and analyze the test.
Use trends to match target and control units.
