Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users' specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.

Graphic design can be used by companies to promote and sell products through advertising, by websites to convey complicated information in a digestible way through infographics, or by businesses to develop an identity through branding, among other things.

To better understand the meaning of graphic design, it is important to be aware of the elements and principles that make up design. Elements are used in conjunction or opposition with each other to create visually striking and impactful designs.

These graphic design elements include:

• Color

• Form

• Line

• Shape

• Size

• Space

• Texture

Graphic designers also adhere to the principles of design, which are essentially a set of guidelines that help a design achieve effective composition. With technological advancements introducing new types of graphic design, there has also been an emergence of new graphic design jobs. This evolution has changed the entire landscape of careers in this field.

The most common job titles related are:

• Graphic designer

• User experience (UX) designer

• Web designer

• Art director

• Creative director

  
  

  In this course you will learn the basics of graphical designing as well the applications of them.