This course teaches you about both general online search as well as basic SEO principles. It covers the basics you need to know in order to be able and rank any online presence better and make your content found.

The course focuses on the best and most successful ways of achieving good ranking results for Wordpress-based websites and using the particularly easy-to-follow methods and tools that are available as part of the enormous Plugins and tools selection for Wordpress. You will learn in easy-to-follow steps how to apply these tools Wordpress and its built-in as well as WP's optional features.

Wordpress has been developed and built by Matt Mullenweg back in the late 1990s from Slash, a growing and increasingly popular bulletin board or online-community software package at the time. That way, Wordpress reaches back to the early days of the internet and has evolved from there into the most widely-used platform for websites today.

Learning the ins and outs of Wordpress use and the techniques that go beyond simply using it is, therefore, a valuable skill in today's increasingly internet-exposed economy, job market, and small-business scene.

In this course you will learn an important selection of these additional skills. You will also learn why the Wordpress platform itself and its optional tools are particularly suitable and popular with (but, in light of even larger web presences run on Wordpress these days, certainly not limited to) small and home-based businesses.