"If you don't have profit, you don't have a business." This course is designed for coaches, personal brands, and entrepreneurs looking to generate income through Instagram. Social marketing is a great tool to help grow your business on this platform. The curriculum will cover how to produce content specific for your audience and brand; it will teach you the art of engagement and how to turn a follower into a customer. You will gain clarity around your brand philosophy and who your ideal audience is. There will also be guidance on building brand collaborations and sponsorships for additional income. Various branding assignments and articles are located in the Resource section and you are encouraged to complete them. Beginners to Instagram are welcome.