The word is out: patients hate being sold! Resist the urge to pounce and see a better outcome.

Somewhere along the line, dentists were taught that “pushing” treatment was the only way that patients would move forward. In our opinion, nothing could be farther from the truth.

Patient education has somehow turned into high-pressure sales and it doesn’t work. It’s a huge turnoff for the patient and a recipe for losing patients and getting bad reviews.

There’s a better way. Update your treatment presentation technique and your communication with your patients to a system that actually works. Your patients will be happy and more likely to accept treatment and you’ll be relieved of the horrible task of “selling.”

· Learn why helping is the new “selling.”

· Why building trust rather than trying to sell is the key to treatment acceptance

· How to give patients the whole story about the process for treatment without scaring them away.

· A sincere presentation of options is always your best bet

· Set yourself up for success by being honest and taking the time to explain the process

· Why it’s ok and even crucial to review potential failure

· Ditch your outdated selling tactics for an approach that’s better for the patient and the practitioner