Too many people jump into a business looking only at the positives (overly optimistic) or only at the potential financial gain (making a good living is a goal, but doesn't always provide the perfect lifestyle). A business is not a temporary career but will be with you for several years and likely require a capital investment on your part. There is always risk, but the goal is to minimize the risk as best you can by gearing the business to your unique talents, desires and abilities.

Truly knowing yourself is the first step to deciding if opening a business, and if the business type you have in mind, is right for you. Can you sustain your enthusiasm? Do you have the resources to weather any storms? Do you have the desire and the work ethic to bolster the business in less successful times? You must know yourself thoroughly and your desired lifestyle first. It is essential to choose a business that fits you, your personality, and your purpose. A well lived life depends on knowing who you are and where you fit in.

This course is brought to you by an entrepreneur who has owned several types of businesses including franchised restaurants, a gift business, life coaching, and publishing. She learned the easy way and the hard way what worked for her. This course will help you figure out who you are in the world of entrepreneurship. (Note: This course mentions astrology and numerology as a method of recognizing clues about yourself. If that doesn't resonate with you, then this course is not for you.)