Learn How the Web affects how people read online and what can you do to make your writing more effective.

Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave.

Your online copy plays then, an essential role in grabbing the user's attention and keeping them interested. Writing for the web is different to writing for print and other media. There are various considerations when it comes to language, style, layout, and content.

You have to understand how to develop an effective 'tone of voice' and how to move the online reader through your site.

This engaging, practical Copywriting Training course will show you how and help demystify online copywriting. This Copywriting Training Course will demonstrate how to build persuasive web pages that demand attention and engage with the user. You will learn - through a combination of theory and examples - how to craft successful digital copy from scratch right through the drafting and editing stages.