Course Description
UPDATE: March 2017. I just added a new section at the end with a video about Open Graph tags. You'll want to learn about this if you are working with social media. Plus another video about figuring out the best word count for your content pages.
While millions of online writers and companies are doing content marketing, very few are winning at it.
To achieve the most positive outcomes, web content needs to be on-purpose and optimized.
This course shows you how to write content that is fully optimized, with every page integrated into a content marketing plan.
Achieve a massive improvement in outcomes by creating optimized web content that is purpose-driven and delivers results.
In this course you’ll learn how to optimize content in 7 different areas.
1. Content optimized for the search engines
2. Content optimized to attract inbound links
3. Content optimized for social media
4. Content optimized to pre-sell
5. Content optimized for to generate leads
6. Content optimized to build relationships
7. Content optimized for the seasons and holidays
"This is a great course - lots of info, no time-wasting fluff. Nick is a brilliant teacher and presents in a clear, logical manner." Toni Milne
“I have studied SEO for years but have never had the changes explained as clearly as Nick does. Thanks Nick! I’ve just finished the lecture on Link Building – more valuable advice about things I have never considered! Can’t wait for more.” Allan Miller
Millions of new pages of content are created and published each and every day…for blogs, websites and social media channels.
Freelancers, bloggers and companies feel under increasing pressure to publish more and more web content.
And most of that content delivers very little in the way of ROI.
Little wonder people scratch their heads and wonder if all the time and money they put into content creation is worth it.
Their problem is that they fail to OPTIMIZE their content according to a clearly defined strategy.
“I learned more about optimization within 3 hours than I had in the 3 years prior. This sails effortlessly into 5 Star plus territory.” Peter Skoda
In this course you’ll learn how to optimize your web content to achieve clearly defined results.
This course builds a solid foundation on which you can build a high-performing content marketing strategy.
It begins by addressing the issue of QUALITY. To get on the right side of both the search engines and your readers, quality has to come first.
Next we’ll look at what it means to truly optimize your content.
And then we’ll deep dive into optimizing content in 7 key areas.
This course includes 21 lectures and almost 3 hours of instruction. Each new lecture builds on the one that came before, and each concludes with a “Quick Takeaway” slide that crystallizes the lessons learned.
“Within days of taking this course, I was able to use what I learned with a new client. Repositioned as an optimization expert, I had a higher perceived value in their minds. And that led to a better paycheck!” Steve Maurer
