Virtual tickets are quickly becoming a valued revenue stream for live events around world. In this case study, we speak with VidSummit event planner Derral Eves about his experience selling virtual tickets for his live Video Marketing Conference. This year I had the pleasure to help Derral live stream the Los Angelos, California based Video Marketing conference held at the Westin Los Angelos Hotel Convention Center. Our goal was to create an engaging video production which would be live streamed to viewers around the world and recorded for on-demand video playback. The event used three live streaming systems to capture content from a main ball room, a theater and a large meeting room (more about the actually technology setup in this blog post).

Virtual tickets for a conference provide paying customers live access to the event from anywhere in the world. This year VidSummit charged viewers a fraction of the conference price, only $149, to watch the entire conference online. It was my job to transport the live viewers into VidSummit by delivering the best video production possible. I had a chance to converse with some of the excited virtual ticket holders on Facebook before the event and many sounded just as excited to be part of VidSummit as the actual in-person attendees. Along with the live stream access, VidSummit also offers a $50 option to access the on-demand video content we recorded as well. This was an option I bought personally knowing that I could not be in all three locations at once and had conflicting interests in atleast two of the various keynote timeslots.