Google Analytics is a massive resource and it can take a long time to learn it all. For this reason I have created a short course, comfortably under an hour that is built to provide business owners with the knowledge in key areas to maximise sales/income/leads.

Gaining a clear understanding of Google Analytics will inform you which advertising, marketing, SEO tactics are having the most results. Knowing this is powerful stuff, it will allow you to drill down on the areas you are having the most success with and ultimately win more traffic and therefore get more leads/earn more money!

Knowing what isn't working is also extremely useful information to have. By knowing that a certain marketing/advertising activity ISN'T working, it allows you to look at how this can be altered for improvements. By gaining a strong understanding of Google Analytics you will be in the best place to evaluate what activities are working, how to improve them, finding out who your best customers are, then look at how you can get more of them.

The course is filmed in a way that shows you exactly what to click within Google Analytics, meaning you will be able to follow the examples step by step.