Whether you are a marketer or a business owner/entrepreneur, your aim is to sell your products or services to your prospects:

• With clear messages about how their product is better than competition, and

• By educating their prospects the benefits of using their products or services.

With each entrepreneur or marketer trying to do this in a competitive landscape, grabbing the attention of your prospects can be challenging. To do so, most marketers deploy strategies based on traditional marketing or economics. Most of these strategies discount the emotional or psychological aspect of decision making.

This is the gap that Behavioral Economics aims to fill. Adopting strategies based on Behavioral Economics will enable you to leverage the various biases, which we humans trigger when we make decisions. So, we’ve designed this course to introduce you to the foundational concepts of Behavioral Economics and various biases. We will also explore the various academic studies, which have proven how different biases influence our decisions. In addition, in this course, we will explore various strategies for leveraging the biases in your marketing campaigns. The course also shares practical and well-tested strategies that you can implement across Business-to-Business (B2B) and Business-to-Consumer (B2C)domains.

So, start your journey of improving the conversions in your marketing campaigns by enrolling and taking the course Using Consumer Psychological Biases to Increase Sales.