A customer is an individual or a company that purchases goods from another store to either keep it or sell it. Customers are an integral part of any organization.

There is no question about the impact great customer service has on a business. ‘Understanding your customers’ will give you the tools to make a connection and build a relationship with your customer base. Today we may be providing a service, tomorrow we may be receiving one; it is the beauty of this that makes good customer service a truly human endeavor.

To have a successful business, you must understand your customers because without customers you can not succeed in your business.

A customer need is a motive that prompts a customer to buy a product or service. Ultimately, the need is the driver of the customer's purchase decision. Companies often look at the customer need as an opportunity to resolve or contribute surplus value back to the original motive.

This course will take you approximately 40 to 45 minutes to complete and will cover all of the components required to understanding your customers and their needs. It, also, will teach you so many interesting topics related to customers that will help you understand your customers better and in return ensure the success of your business.

There are, also, templates and resources that will aid your learning