Typography is present in every graphic design project, whether it be print or digital, motion or brand identity. This course explains how to use type properly in order to obtain professional results. The course directly addresses development of the skills a graphic designer must master for real world projects.

Why is typography important?

Typography is so much more than just choosing beautiful fonts: it’s a vital component of user interface design. Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone. Typography should guide and inform your users, optimize readability and accessibility, and ensure an excellent user experience.

There are many specific elements of typography that a professional graphic designer must master in order to deliver the desired result in a clean and effective manner.

Get inspired

If you’re not sure where to start, take some time to see what other people are doing. Open your eyes to the typography that you see around you. Can you notice similar patterns? Can you see good and bad examples of typography? Even following typography hashtags on social media or looking up typography on Pinterest will give you some good ideas of what’s out there.

The following concepts are explained:

· Kerning, tracking, leading, alignment and spacing

Plus

Hand Lettering and Creating 3D effect for making Logos

How to Apply Gradient on Text

How to Apply clipping mask on Text

and much more.