This course will take you on a journey that starts by stepping back and asking yourself many questions related to the brand, its features, its needs, its future strategies, its marketing strategies, its selling style and its customers browsing approach so to have a complete picture before you start. This step is crucial for the future of any retail design execution as defining the fundamental framework first is where you can start create magic and the best shopper experience.

You will then be taken through every single step of the customer’s experience so that you are addressing all rational and emotional features, and you have a full understanding in how to inform, attract, tease and help them throughout their journey within any store environment. Each step is described with examples from different industries and is completed with a precise check-list you will always be able to look back at, at the end of each section.

At the end of the course, you will have a perfect understanding of the shopper experience so to be able to create the perfect façade, windows, entrance, zoning, furniture, cashier, colour palette, materials selection, sound and branding etc., for any client and for any business.