Welcome to the complete prestashop v 1.7 course. First of all I would like to congratulate you for getting this course because you don't have the slightest clue of what you have in your hands. This course will help you understand the basics and every hidden secrets in e-commerce website development using prestashop v 1.7 software.

In this course, you'll learn every steps involved in developing an e-commerce website such as Icardex, Walmart, E-bay from scratch using one of the most powerful content management system known as Prestashop V 1.7. The course curriculum covers all it takes to develop a fully functional e-commerce website within days of engaging with the course because the course videos are equipped with annotations just to create an amazing learning experience for the students. The teaching curriculum ranges from the installation process of the program thereby cutting across the full categories management, products management, module installation and management down to order processing and error troubleshooting (Maintenance) and many more.

This course is created to teach aspiring online store owners to develop their own e-commerce website based on their own needs without having to spend thousands of dollars to create one. So for you that is interested in making landmarks in e-commerce sector so as to work for the big guys such as Amazon, Walmart etc this is the right course for you.

Benefits of Prestashop:

• It is free because it's an open source e-commerce platform with a community of opens source developers.

• It is easy to build, customize and managed

• It is cost effective for small scale business owners

• It supports integrations alongside modules with international businesses in several sectors such as fin-tech, logistics and management.

PrestaShop Features:

Create Products

• Quickly create products

• Configure features and values

• Create packs of products

• Sell customizable goods by letting your customers to upload files

• Create products with variants from a list of attributes using the combinations generator

• Create digital products

• Attaching files or display additional information in product pages

• Set a minimal quantity to purchase for some products

• Choose which message to display for out-of-stock items

Product Navigation

• Create categories & subcategories

Run stock

• Track the inventory of each product

• Create suppliers and associate them to products

• Create manufacturers

• Get an overview of manufacturers and suppliers with sorting order and filters

Customize your Store

Configure Your Store

• Offers payment methods

• Configure the shipping methods

• Run geographical delivery zones and apply shipping carriers

• Determine the pricing of the offered shipping methods

• Define maximum dimension of the packages

• Enable SSL

• Set the shop as a catalog

Content & Navigation

• Configure the display of the products

• Organize your products in your store

• Configure filters, sort order and pagination of products

• Configure your internal search engine

• Display results with the main information about the products listed

• Use different display mode or layered navigation

• Add a product search box in your 404 pages

• Inform your customers about your store

• Display your physical stores on a google map

Checkout

• Configure the one page checkout

• Display a summary page before the customer validate the cart

• Display & allow your customer to navigate in the checkout process

• Allow your customers to quickly create an account

• Let your customer choose the addresses select shipping & payment methods

• Add reinsurance text block

• Let customers to validate their orders

• Display a confirmation page with related details

Legal

Comply to laws

• Create CMS pages or blocks focused on legal information

• Display legal contents on the specific & appropriate pages

• Make your checkout process compliant with the European (German) laws

• Comply with the European laws by displaying information about the shipping information and prices

• Apply the revocation terms

• Exclude digital goods from the returnable items

• Set Ecotax

Run Taxes

• Configure taxes depending on the locations

• Apply tax to the shipping and wrapping fee

• Display taxes for US customers

Market your Store

Create Special Offers

• Configure coupons

• Choose the discount mode

• Create price rules

• Make special offers on various basis: products, customer or on order

• Offers free shipping

Highlight your Products

• Display complete product page with call to action buttons, cross-selling and promotional content

• Suggest products to your customers

• Promote specific products

• Use slider to promote products

• Let customers add gift wrapping

Reinsure Customers

• Display payment logos to reinsure

Increase Engagement

• Reduce abandonment cart rate by sending emails

• Reengage customers by sending them an email containing viewed products

• Let customers signin to receive back-in-stock emails

Get Traffic

• Run the SEO of my store

• Run the SEO of my product & CMS pages

• Connect your store to social networks

Advertise in your store

• Collect customers' emails

• Advertise on your store by use images or banner

• Give permissions to your affiliates

Manage Orders

Run Orders

• Get an overview of the orders

• Create orders from the admin

• Edit an order on customer request

• Create a workflow of statuses for both order & return process

• Receive notification for new orders

• Print a delivery slips in PDF

Inform Your Customer of the evolution of their orders

• Create templates of emails & send default emails

• Automatise emails sent

Run Customers

Increase loyalty

• Configure the customer account creation form

• Enable your customers to get an account on your store

• Allow your customers to run & track their orders

Run your Customer database

• Manage the addresses of your customers

• Create new customers or edit the existing ones

• Import / Exports lists of customers

• Easily find customers

• Personalize the user experience of your customers by creating customers groups

Run your Customer Service

• Access to the summary of the customer service activity

• Receive notifications

• Create an IMAP access & send the requests to the right employee

• Set default replies

• Allow your customers to process return

• Generate credit slips to refund your unsatisfied customers

• Turn any cart into an order following a customer request

• Display a contact information & form with pre-defined subjects

Get Insights

General

• Overview your main data, define objectives and track your progress

• Get a forecast of the main stats with filters

About Marketing Performance

• Measures the impact of promotional campaigns

• Reports about traffic

• Get insights about in-site visitor navigation

• Get data about shipping methods

About Products

• Get a full range of insights about your products

• See your most popular products and highlight them in your store

• Get an overview of your stock and stock coverage

About Sales & Customers

• Get data about sales

• Get an overview of all the carts currently opened with stats

• Segment customers to better reach them

Go International

• Choose the country to make your store available

• Adapt your shop to the market you target

• Set currencies and automatize the exchange rate movements

• Use multi-language product sheet to adapt description to different markets

• Prestashop is available in more than 75 languages, which helps you grow your e-commerce business regardless the country or currency of your customers

Extend your store with modules and themes

• Install & run free, external or addons modules

• Preview of the Addons catalog and recommendations of themes & modules

LET'S GET STARTED, SEE YOU IN CLASS!!!