What is the aim of this course?

Strategy is one of the most dreaded subjects in any business. There are so many conflicting frameworks that are difficult to decide what to choose. In this course, you will learn a framework that will help you formulate and execute the strategy for your businesses on the level of top consulting firms i.e. McKinsey, BCG, Bain, PwC, EY. You will also see how others are implementing their strategic choices.

This course will help you drastically improve your knowledge and skills in creating as well as executing a strategy for your business (or your customers’ businesses). It is designed for people who want to become management consultants, business analysts, or work on creating and implementing the strategy inside the business. In the course you will learn 3 main things:

1. What strategic choices do you have and how to choose the optimal one?

2. How to calculate the impact of chosen strategy or tactic?

3. How to implement the strategy and how others are doing it?

The course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, improvement, and turn-arounds in the biggest companies in Retail, FMCG, SMG, B2B sectors that I worked for. On many occasions, I had to not only formulate the strategy but also make sure that it is implemented. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are CEOs, Board Members, Operational Directors, COO, Investment Directors, Directors in Consulting Firms, etc. On top of that my courses on Udemy were already taken by more than 120 000 students including people working in EY, McKinsey, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

I teach through cases so most of the lectures are case studies showing some business problems solved in Excel. In this way, you get a lot of practical insight on how to calculate the impact of strategic changes or how to decide which strategic option is useful. These skills will come in handy during consulting projects. To every lecture, you will find attached (in additional resources) the Excels shown in the lecture so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you in your work.

Why have I decided to create this course?

Most consultants and business analysts are a bit lost during strategic projects. On one hand, you have a business you don’t quite understand as it is new to you. On the other hand, you have a multitude of frameworks that are conflicting with each other and quite often not practical enough. To make matters worse the customer - the business you are working for has problems with understanding what you are trying to convey with your thick presentations and thousands of Excel files.

Therefore, I have gathered all my experience into one framework that is easy to follow not only for you but also for your customer. I believe in the power of data. That is why, I will show you also how to prove, using hard data and calculation in Excel, that certain strategic choice is good or bad. In order to make certain strategies easier to understand I have also added plenty of examples of businesses using specific strategies.

To sum it up, I believe that if you want to find a way to grow a business you have to become an expert in formulating and executing a proper strategy for this business. This course has all the materials you need to become one. That is why, I highly recommend this course not only to consultants or business analysts that have to advise their customers but also to owners, founders of businesses as well as board members.

In what way will you benefit from this course?

The course is a practical, step-by-step guide loaded with tones of examples, analyses, tricks, hints that will significantly improve the speed with which you formulate a strategy. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will know:

1. What strategic choices do you have and how to choose the optimal one?

2. How to calculate the impact of chosen strategy or tactic?

3. How to implement the strategy and how others are doing it?

4. What are the consequences of a specific strategic choice for your business?

You can also ask me any question either through the discussion field or by messaging me directly.

How the course is organized?

The course is divided into the following sections:

• Introduction. We begin with a little intro into the course as well as some general info on production

• Do what you do but better. In the second section, I will discuss the basic things you can do to improve its profitability without much growth or expansion. This strategic direction is the best for people who are satisfied with the current size of their business

• Expand your business. In this section, I will show you different ways in which you can grow your business or your customers’ businesses in size. This strategic choice is perfect for those businesses that have a winning business model and a lot of room to grow. As always there will be loads of case studies, practical knowledge how to do in practice the necessary calculation in Excels

• Go niche. In the 4thsection, I will show you how you can protect your business by going into a niche. I will devote a lot of time to Blue Ocean Strategy and Low-Cost Strategy – 2 very powerful strategic concepts that have been disrupting many markets

• Transform. In the 5th section, I will show you how you can transform your business from your current vulnerable position into a better place with better margins and more room to grow.

• Disrupt Yourself. In this section, I will show you the last strategic option you may consider. Here you decide to look for ways to disrupt yourself before somebody else does it. I will discuss ways in which you can do it and I will show you plenty of examples of successful execution of this strategy

  
  

• You will be able also to download many additional resources

• Excels with analyses shown in the course

• Presentation of slides shown in the course

• Links to additional presentations and movies

• Links to books worth reading

At the end of my course, students will be able to…

• How to formulate a successful business strategy

• Pick the right strategy for your business

• How to crunch data in Excel

• Estimate the impact of the strategic option you have chosen

• Increase the value of your business or the businesses that belong to your customers

• How to structure complex issues

• How to define key steps needed to achieve the selected strategy

Who should take this course? Who should not?

• Management Consultants

• Business Analysts

• Small and medium business owners

• Startups founders

• Controllers

Enjoy the course and if you have any questions or request just let me know