In the recent years Augmented Reality has become a crucial part of the top social media platforms. Especially with the increased use of Instagram’s Stories-Feature, AR filters reached new hights in popularity. This trend is not expected to stop in the next few years. In contrary – Augmented Reality is expected to be worth $160 Billion by 2024. Facebook made it possible to access this market, with the release of the free software SPARK AR Studio – the only tool to create filters and effects, for their platforms Instagram/Facebook.
With the right knowledge about Spark AR you can be one of the first to adapt to this growing trend. Now is the moment to benefit from this opportunity and be one of the earliest people to be capable of creating entirely new and creative content for Instagram/Facebook. As AR filters are more personalized content for your audience and support the active participation of the viewer, they are a faster, cheaper and more sustainable way to grow your online presence.
You can use your knowledge about Spark AR in various ways – regardless of whether it is to increase your own reach or that of your brand, sell the filters to companies, or just to create fun content for you and your friends.
Instagram/Facebook filters are the hidden secret to online growth, increased brand recognition and gaining attraction for you or your project – and with your own interactive and engaging AR effects you, your profile, your brand/company will stand out from the crowd.
This course will give you a fully featured guide through Spark AR. Step-by-Step you’ll learn how to create your first Instagram/Facebook filters. I’ll guide you from the fundamentals to creating your own, more advanced filter. This tutorial is not just made for you to follow along, instead it is crucial that you understand the logic and the purpose of the different implementations. You’ll receive all the files, so that you can start right away. Regardless of your own skill level or previous experience, you’ll learn how to create your own AR filters.
In this complete guide to Spark AR we're going to create three different filters. Each filter increases the level of difficulty step-by-step. I created the course in a way that you can build all the effects together with me, as you follow my instructions. By getting active with me, you'll learn what the logic behind these effects is and how the different parts work together - so that you can later use your knowledge for your own ideas. I uploaded all the files I use to make it easy for you to follow along.
It was important to me that the filters on which we are working contain several different tools and options, so that you'll learn as much as possible. This course will cover everthing you need to know to start creating, including ... :
Get a first impression of the layout and the different capabilities
Track a users face in the camera with a FaceTracker
Insert meshes on the face of a person
Create personalized content with custome made textures and pictures
Insert 3D objects and track them with the movement of the head
Create logical procedures with the Patch Editor to make your effect interesting and engaging
Work with planes, animation sequences, different shader types and particle emmiter
Use Face Assets and the HeadOccluder
Avoid common errors
...
If your are ready to take your skill set, online content and carrer opportunities to the next level sign into the course and learn everything you need to become a AR filter creator. The future of social media is augmented reality and you can be one of the first people to gain valuable knowledge in this industry.
See you in the first lesson,
Toni
