In this course you go through step by step setting up a social media monitoring dashboard. These dashboards can be used for:
- Create a Social Media Monitoring Panel to Bring Searches, Newspapers, Blogs, Facebook and Twitter into One Panel
- Understanding your community and what they are interested in
- Found Media: find and share interesting content so you don't have to create articles and videos from scratch every day!
- Identify Crisis Communications issues in social media and monitor for trolls on Facebook, Twitter and blogs.
What you will learn:
- Social Media Monitoring of Traditional News Media Websites
- Monitor the top 100 bloggers for your industry
- Monitoring Facebook, Twitter and other Social Media Platform News
- Monitoring Government News Impacting Your Community Promotions
- Add Facebook, LinkedIn and Twitter Apps to the Dashboard
- Advanced: Add RSS Button to Chrome for Social Media Monitoring
- Advanced: Add RSS Button to Safari for Social Media Monitoring
Social Media Manager 1: Monitoring Dashboards is the first step to professional social media management. While I use a particular dashboard, to setup and show examples and theory, you can transfer that knowledge to any social media monitoring dashboard your company or client uses. I am VERY happy to add additional videos. JUST ASK!!
I've managed the strategy, campaigns and Facebook Pages and forums and blogs of TV shows such as JUNIOR MASTERCHEF, IDOL and BIG BROTHER. I specifically adapted these quick courses to bring social media managers like you up to speed efficiently and cost effectively. Look out for my other courses!
SHORT COURSE: This is a mini-course that is part of a much larger Social Media Campaign course - you will find some videos duplicated from the Campaign course on my corporate account. Some students just want a quick and easy course on one aspect of campaigns - that is the purpose of this course. So if you are just looking for monitoring tools and strategies as part of social media campaigns, this is the course for you!
