Ground-Breaking Social Media Marketing to Acquire Tons of New Customers. Learn from a Former VP of Marketing & MBA.

This is the ultimate course on social media advertising. I’ve been doing marketing on social media platforms like LinkedIn and Facebook for over a decade. I was a Vice President of Marketing for a Google accelerator startup, and I was a Global Marketing Manager for Sony. I also held numerous positions helping small startups with their social media marketing.

I taught college-level digital marketing, and I studied digital marketing and B2B marketing at the Kellogg School of Management, the #1-ranked business school for marketing. This is also where Philip Kotler teaches.

The primary focus of this course is how to acquire customers or clients quickly and cost-effectively using social media marketing & advertising. However, I’m also going to explain longer-term strategies for B2B brand building and using social media marketing KPIs to drive this.

This course will evolve over time, but the key components right now are:

• LinkedIn lead generation and customer acquisition

• Advanced LinkedIn advertising methods

• Advanced social media marketing targeting techniques

• Facebook for cost-effective social media marketing

• A bit about Twitter ads and using Instagram within the Facebook advertising platform

• Lots and lots of real examples of projects I personally worked on...and case studies that I pulled from other sources including Facebook itself

This course is for anyone involved in social media marketing, including marketing managers and consultants.

This is the ultimate course on social media advertising. By the end of this social media marketing course, you’ll learn:

• How to acquire customers quickly and cheaply

• How to run advertisements on facebook, linkedin, tiktok, twitter, and more

• How to optimize your campaigns to maximize ROI

• Advanced targeting techniques that very few people know about

• How to get short-term revenue as well as long-term growth from social media ads

• How run virtually every type of ad, including videos, images, inbox messages, and more

• Learn to amplify your organic content with paid media

• Plan social media ads for every stage of the marketing funnel

• How to pull everything together into a coherent social media advertising plan

Let’s get started!

Sincerely,
Dekker Fraser, MBA