The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate possesses the experience and knowledge to build focused marketing processes that incorporate the different strategies for email marketing, lead generation, and lead qualification. The candidate should also be able to effectively use reports to make data-driven decisions.

This exam guide is designed to help you evaluate if you are ready to successfully complete the Salesforce Certified Pardot Specialist exam. This guide provides information about the target audience for the certification exam, recommended training and documentation, and a complete list of exam objectives—all with the intent of helping you achieve a passing score. Salesforce highly recommends a combination of on-the-job experience and self-study to maximize your chances of passing the exam.

The Salesforce Certified Pardot Specialist exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience integrating the Pardot platform into marketing workflows and can demonstrate the application of each of the features/functions below.

Visitors and Prospects: 8%

Administration: 11%

Pardot Forms, Form Handlers and Landing Pages: 20%

Lead Management: 24%

Email Marketing: 20%

Engagement Studio: 17%

The Salesforce Certified Pardot Specialist credential is intended for an individual who has experience using the capabilities of the Pardot Platform, including practical application of the skills and concepts noted in the exam objectives.