The Salesforce Marketing Cloud Email Specialist credential is designed for individuals who want to demonstrate their knowledge, skills, and experience in the following areas: email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
The Salesforce Marketing Cloud Email Specialist has experience using the Salesforce Marketing Cloud Email application tools in executing both tactical and strategic email campaigns. This user knows how to build email marketing campaigns while utilizing a content system, segmentation, automation, tracking, and analytics to make data-driven decisions to optimize email campaigns. The Email Specialist is also able to troubleshoot and solve basic Marketing Cloud-specific issues.
The Salesforce Marketing Cloud Email Specialist generally has 6 months to 1 year of experience utilizing the Marketing Cloud Email application and associated tools.
The Salesforce Marketing Cloud Email Specialist has an awareness of marketing terminology and best practices and has the experience, skills, and knowledge to:
· Build email marketing campaigns utilizing the various tools within Email Studio, including Content Builder.
· Build relational data models.
· Send emails using email application sending methods.
· Build complex email automations.
· Create reports of email tracking data.
· Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
The Salesforce Marketing Cloud Email Specialist exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and use of each of the features/functions below.
Email Marketing Best Practices: 10%
Content Creation and Delivery: 24%
Marketing Automation: 26%
Subscriber and Data Management: 26%
Insights and Analytics: 14%
Please use these exams to supplement your Salesforce Certification Study! Always check out relevant trail on Trailhead to increase your chances to ace the certification test.
