The Salesforce Certified Marketing Cloud Consultant program is designed for individuals who have experience configuring Marketing Cloud solutions. The candidate has proven experience with the administration and configuration of Marketing Cloud, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Administrator exam. This credential is targeted toward the Salesforce consultant or partner who has mastered the implementation of Marketing Cloud by demonstrating design best practices, executing deployment of campaigns, and finalizing custom solutions for customers. The Salesforce Certified Marketing Cloud Consultant is able to meet customer business requirements that are maintainable, scalable, and contribute to long-term customer success.
The Salesforce Certified Marketing Cloud Consultant candidate has the experience, skills, knowledge, and ability to:
Incorporate different tools such as segmentation, automation, tracking, and analytics to make data-driven decisions to optimize email campaigns.
Troubleshoot and solve basic platform issues.
Write basic SQL, including join statements.
Utilize scripting for use in messaging and CloudPages (AMPscript, Guide Template Language, Server-Side Javascript).
Configure account setup and administration (Business Units, roles, and permissions, profiles, SAP, RMM, Users, subscriber filters, SFTP).
Configure data (data extensions, Contact Builder).
Manage unsubscribes (custom Preference Center).
Define and execute email data interactions (import, data extracts, file transfers).
Configure automation.
Understand Web Service offerings.
Manage and troubleshoot Marketing Cloud Connect.
Configure Distributed Marketing.
Understand the Contact Delete process.
Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
A candidate for this exam is not expected to know Social Studio, Audience Builder, or Pardot.
Exam Outline
The Salesforce Certified Marketing Cloud Consultant exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with administering and configuring the Marketing Cloud and demonstrate the knowledge and expertise in each of the areas below.
> Discovery and Architecture: 16%
> Integration: 20%
> Account Configuration: 12%
> Automation: 20%
> Data Modeling and Management: 21%
> Messaging: 11%
