The Salesforce Marketing Cloud Developer program is designed for developers who have hands-on experience developing for Marketing Cloud. The audience has proven experience with the administration and configuration of the Marketing Cloud Email application, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Email Specialist exam. This credential is targeted toward the Marketing Cloud Developer who has experience developing dynamic, personalized marketing assets such as emails, landing pages, and forms leveraging HTML, CSS, and AMPscript. The Salesforce Certified Marketing Cloud Developer is also proficient in SQL and has experience in using Marketing Cloud APIs.

The Salesforce Marketing Cloud Developer generally has at least a year of experience developing for Marketing Cloud and associated tools.

The Salesforce Marketing Cloud Developer candidate has the experience, skills, knowledge, and ability to:

• Configure and set-up data models (data extensions, shared data extensions, Contact model).

• Configure data import.

• Work with customers and platform data (SQL, views, Send Log).

• Write basic SQL, including join statements.

• Create dynamic, personalized marketing assets using various scripting languages.

• Build Marketing Cloud web experience (data forms, custom preference pages).

• Explain subscription management.

• Work through and resolve scenarios using REST and SOAP API.

• Invest time in studying the resources listed in this Exam Guide and the additional required study materials provided by Salesforce.