The Salesforce Certified Marketing Cloud Administrator program is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates are generally familiar with the data structure in subscriber data management and can thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.

The Salesforce Certified Marketing Cloud Administrator candidate should be able to demonstrate their knowledge, skills, and experience in the following areas:

• Knowledge of governance and compliance with reference to digital marketing

• Identify security best practices for data management, users, and permissions

• Implementation of account configuration including business unit structure, permissions, and security

• Management of subscriber data

• Evaluate data quality

• Configure Marketing Cloud products (builders, studios)

• Troubleshoot account configuration and user request

• Account (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)

• Knowledge of Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)

• Knowledge of Marketing Cloud integration offerings (FTP, API, MC Connect)

A candidate for this exam is not expected to know programmatic languages or SQL/Developer tasks.

Exam Outline

The Salesforce Marketing Cloud Administrator exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience administering for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each of the areas below.

>Digital Marketing Proficiency: 13%

>Subscriber Data Management: 18%

>Setup: 38%

> Channel Management: 16%

> Maintenance: 15%