In this 60-minute class, explore how UX/ UI Designer Eva Jobard walks you through the different techniques to conduct User Research: by observing users in context, running surveys from your office or interviewing your teammates. She'll provide alternatives to help you, no matter the size of your team or your previous knowledge.
You'll learn how to test in any stage you’re in right now and how to gather feedback. Those findings will allow you to design human-centred products based on your users.
Step by step, you'll discover, explore, test and listen. With short and easy exercises to apply to your own project or product, you'll have all the tools you need such as:
Interviewing users and conducting UX audits
Running a content/ feature inventory to perform a competitive analysis
Defining the red routes and creating your personas
Creating user stories, mind maps and storyboards
Performing a heuristic evaluation
Running a usability testing with paper & interactive prototype
Defining KPIs to measure success and improve your product
Using surveys to gather quick insights
Designing a human-centred experience
It will help if you have basic knowledge, at least an understanding of the vocabulary that will be used in this course such as Personas, Red Routes, UX audit, Quantitative & Qualitative Analysis.
In this course you will learn how to:
Observe & interview users to spot frustrations & struggles
Involve your team to get insights & solve usability/ design/ technical issues
Align user goals and business goals
Perform a UX audit to spot inconsistencies
Run a content/ feature inventory to perform a competitive analysis
Use affinity sorting to cluster user observations by themes
Define red routes using a severity chart
Identify your persona(s)
Draw an empathy map
Perform a heuristic evaluation
Create your storyboard
Run a usability testing with paper & interactive prototype
Differentiate quantitative & qualitative methods + when & how to use them
Measure usability with KPIs
Use surveys to gather quick insights
Design a human-centred experience
A list of resources and templates are provided here to help you. It is highly encouraged to upload your work all along the way to make some progress, share your findings and interact with fellow students.
