Marketing as a subject was given birth to in the 1940s. The subject has evolved over time but the basic principles that make excellent Marketing the bedrock of most successful organisations have not changed much. This Promotion and Strategic Branding course takes an eclectic approach in drawing on some practical topics in marketing to give managers a ready tool kit for effectively engaging markets they operate in. Targeted at advanced undergraduate Marketing and Masters students in Business Schools, this course on Promotion and Strategic Branding will dwell on topics like:

1. Place Decisions

2. Consultative Selling

6. Strategic Branding

This course could also be used as a training programme on executive education delivery in the public, private and not for profit sectors.