Marketing is one of the primary components of Business Management and commerce. It comes in various forms and in today's digital era having the right marketing skill and knowledge can give you an edge in the industry.

In this course we will be exploring the fundamentals of Marketing and Digital marketing. A blend of both is what will give you an edge in the Industry. As the core aim of this course is to give you a versatile exposure and knowledge into the Marketing and Digital marketing to widen your scope of Job hunt and thereby opening the new industries that you can target.

Below given topics, also Quizzes, Reading Material, Reference materials have been attached to the modules.

Module 1 - Marketing Foundation,

- Marketing Fundamentals

- Branding & Promotion

- Advertising & Promotions

Module 2 - Digital Marketing,

- Digital Marketing Foundations

- Social Media Marketing

- Content Marketing

Module 3 - Advanced Concepts of Digital Marketing, In this module we will be exploring the advanced concepts of Digital Marketing.

- Social Media Marketing Strategies

- Paid Marketing Fundamentals & Web Analytics

- CRO - Conversion Rate Optimization & Web Analytics, & Retention Marketing

After completing the course you will be ready to kick your career in Marketing. With an edge to crack interviews and start contributing to you job role.