Welcome to course: Product Strategy, Vision and Roadmap development at Digital Business

5th module of the Program: Postgraduate Diploma: Digital Product & Service Owner

Short Description: Overview of Product Strategy, Vision and Roadmap development at Digital Business. Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.

Course Content:

• Introduction to Product Strategy, Vision and Roadmap Development

• Product Strategy Frameworks

• Approaches for Product Vision Creation

• Frameworks and IT Tools for Roadmap Building

• Example of Digital Mortgage Product Strategy Development

• Interrelations between product and business strategies

• Competitive Analysis

• Practical Examples from Digital Business

• Examples from Retail Banking (mortgage and consumer lending)

• Interactive part with students's cases considering

  
  

Course Author:

IGOR DMITRIEV

Professor of The Retail Banking School

Digital Business and Retail Banking Expert

Education:

• MBA, The Boston University, USA

• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics

• Six Sigma Black Belt

Experience:

• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.

Linked topics:

• Business Fundamentals

• Marketing Fundamentals

• Agile

• SCRUM

• Project Management

• Marketing & Business Strategy

• Online and Digital Business

• Leadership

• Digital transformations / Strategy

• Product Management

• Product Development

• Strategic Planning & Execution

• Stakeholder Communication

• Solution Ideation & Implementation

• Continuous Process Improvement

• Budget & Resource Management

• Technical Leadership & Development

• Regulatory Compliance

• Business Process Development