Learn from an experienced Silicon Valley PMM with a top MBA

Learn how to become a product marketing manager fromsomeone with years ofexperience in product marketing at small, medium, and large software companies including Sony.Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of productmarketing in San Francisco.

• New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)

• New! Product MarketingCalendar Template (Excel)

• 1-Page Product Marketing Plan Template + 1-PageCompetitive Analysis Template (Word)

• Marketing strategy, tactics, and execution

• Interview skills to land a six-figure product marketing position

• Day-to-day operational skills

• Advanced MBA level product marketing management

• Hard skills in quantitative marketing analytics and software

• Soft skills to succeed in the office and get promoted

• Product owner marketing & customer acquisition

• MBAlevel marketing

• Business management skills

  
  

Course Content

1. Product marketing strategy & planning

2. Lead generation & customer acquisition

3. How to go big with product marketing

4. Product messaging

5. Key skills such as calendar management

6. Sizing markets & demand

7. Product marketing research

8. Investor marketing

9. Sales enablement

10. Product marketing career & education

11. Advanced B2B marketing

12. Product led growth

13. Advertising

14. Product marketing analytics

15. Soft skills

16. Chief Marketing Officer skills

17. Leadership & people management

18. Growth

19. Branding

About the Instructor

Management Experience

• Global Product Marketing Manager for Sony PlayStation

• Vice President of Marketing for Talkatoo

• Senior Product Marketing Manager for Webgility

• Product Marketing Manager for Rocket Lawyer (Google-backed)

• Director of Marketing for Ironclad Games / Flame Design

• SaaS Marketing Consultant

Education

• MBA in Marketing from Northwestern University - Kellogg School of Management

• Leadership Essentials from Columbia Business School

• Bachelor of Commerce from Mount Allison University

• Master's and bachelor's-level business courses at BI: Norwegian Business School

• Presidential Scholar at Saint Mary's University

Academic & Volunteer Experience

• University MBA Program Advisor

• College Marketing Lecturer for Digital Marketing & Business Analytics

• Division Director and VP of Membership for Toastmasters International

• Board of Directors for a charity