Any truly successful product or service is more than just a good idea. A great product or service emerges from the trends in the market and meets five key concepts to be a successful opportunity with potential for growth. The best business leaders are always looking to improve and expand. This course covers the following topics to help you drastically improve your products and services.

• Following Trends by Living in the Boundary

• Idea Generation

• Five Key Concepts of Product Development: N.E.R.C.M.

• Using Customers, Vendors and Suppliers as Partners

• Pivoting to New Product Opportunities