Product development is the process of designing, building, operating, and maintaining a good or service. Many organizations uses similar product development principles to ensure that they are not just initiating a technology, but creating a product that people will want to buy and continue to use.

The product manager’s job requires chartering a direction and creating a successful working environment for everyone involved in the success of the product. Product management is a meaningful job where the product developer would be learning all the time, although not always an easy job. It requires gaining deep insights into customer motivation and desires. Hence if the product is a digital product, it might require updating it several times in order to make the right decision.

In this course, you will learn core principles, skills & methodologies that make up the entire product management process, from idealization & market research to product management leadership.

Course Contents

1. Introduction to Product Development

2. Product Life Cycle Management

3. Customer Life Cycle Management

4. Product Quality Management

5. Total Quality Management in Product Development

6. Leadership in Product Development.

   
   

Course Outcome

1. Core tools and techniques required to develop a well-detailed product road map that is informed by a product vision and strategy.

2. A cutting-edge and diverse set of product management skills applicable to various business disciplines, such as project management, production management, user experience, and business analytics etc.

3. The necessary skills to develop go-to-market strategies and measure product performance using key metrics.