This learn-as-you-go course takes you through all the steps to create a credible, feasible and comprehensive marketing strategy. The course encourages you to complete the activity in each lecture, before starting the next lecture. By the end of the course you'll have produced your company'splan, ready to implement! The course takes you through the research phase (essential for marketing planning), which includes the market, competitor and customer; before teaching you how to set your marketing priorities, aligned to business goals. You'll then learn how to create your plan (using your research to inform you) before finally overlaying your budgets and KPIs.