WHAT YOU'LL LEARN:
PART 1
Getting Started: The Two GOLDEN RULES & Other Important Concepts
PART 2
Full Research Tutorials Using Only Free Tools & Search Methods
PART 3
Using The Most Popular Paid POD Niche Research Tools To Identify New Opportunities
PART 4
How To Identify Best-Selling Trends Immediately Using Ryan's Method!
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ADDITIONALINFORMATION/ PREVIEW:
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I'm going to outline my niche research process:
Tools For Niche Research
There are two primary tools I use for my niche research:
My "Search Merch" tool
My favorite Amazon research Chrome Extension: DS Amazon Quick View
Using these two tools together allows us to search Amazon Merch listings exclusively, and monitor the best seller rank (BSR) of each listing from the search results.
It's a quick & easy way to check how well a niche is selling on Amazon... plus, Amazon tells you show many listings are indexed on the keywords we provide!
The result: we get a quick glimpse into how well a niche is selling & how stiff our competition is.
Search Merch Tool
It's not absolutely necessary to filter out non-Amazon Merch listings, but there are some good reasons to do it whenever possible:
First & foremost, by searching only Amazon Merch listings, you're able to validate keywords against Merch's content policy. If you see a good number of search results, that means your seed keywords are good to go.
Note: If you see suspiciously few results on keywords that you believe should be high-volume, be cautious. Sometimes listings get through manual review that shouldn't have.
In the example above, I searched for "Beer Olympics" and saw 4 results... this is a massive red flag indicating to me that these keywords are NOT safe for use on Merch listings.
The next reason to search Merch only listings is that they're in a class of their own, as they're Prime eligible.
According to data from Millward Brown Digital, Amazon Prime members have a conversion rate around 74% whereas non-prime members convert around 13%.
Shoppers are able to easily filter out tons of fulfilled-by-merchant (FBM) print no demand listings by simply clicking the "Prime" checkbox on the search results page:
While it's possible for FBA t-shirt listings to exist outside of Amazon Merch, it's a pretty rare occurrence.
The last reason to use Search Merch to begin your niche research is because Amazon's search algorithm isn't that great!
It's not hard to search for "search terms" + "T-shirt" & find a bunch of results that aren't t-shirts.
Why go through the hassle of combing over them when you don't need to? Search Merch does the dirty work for you.
DS Amazon Quick View injects each products BSR into the search results, making it easy to see how well it's selling.
The lower the BSR, the more sales it's getting.
