Ever wonder how natural cosmetic products sit on the shelves for months (even years) without growing mold or fungi. Or have you considered changing a controversial preservative currently in your cosmetic formulation. Or maybe you are simply formulating for the first time and need to make sure it can stand on its own without spoiling. Then congratulations...this course is for you.

Brought to you by Alchemist Express, a leading consulting firm and marketplace for the development of excellent personal care, cosmetics and other beauty products, this course reviews all the essentials from identifying your beauty brand niche, identifying and targeting your ideal customer base, creating your brand story to finally marketing across various online and offline platforms for maximum effectiveness.

In a nutshell, you should take this course if you....

• Are starting, or have just started your beauty brand.

• Looking to change out a preservative in your formulation…or looking to use a more natural one.

• Are a cosmetic chemist or beauty industry professional looking to gain familiarity with cosmetic preservation.

• Are formulating the next big thing and want to be sure it holds up to consumer use.

• Want to take those first crucial steps toward entrepreneurship and being your own boss.

Each section of this course has worksheets, useful links and additional resources to assist you in this brand building journey. By the end of this course, you should have a very strong conceptual framework for beauty brand marketing success.