Every finance professional should master the mechanics of how to put together a cash flow statement, and understand the differences between the direct and indirect methods of cash flow reporting. But things become more interesting when you start to attach meaning to the numbers.

What does the cash flow footprint look like for an embryonic company like Tesla? What about a retail company with an optimized supply chain like Walmart? Or a capital-intensive oil and gas company like Shell? How does cash flow relate to strategy? How do companies use non-GAAP (Generally Accepted Accounting Principles) cash flow metrics to tell the story of their performance?

Philip de Vroe, The Finance Storyteller, helps you discuss cash flow with your business stakeholders using fresh insights and illustrative benchmarks.

This course is brought to you by Illumeo. Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job. Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination. Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.