Once upon a time…?
Stories stick. Great stories have the power to engage, move, and make difficult subjects easy to grasp.
Storytelling is an essential skill for effective leadership and in high demand. It can be applied to any organizational function working with any audience on presentations, email, video, social media, writing or any other communications medium. Using storytelling strategically will help you to improve the impact of your presentation and with that, your ability to engage, persuade and inspire others.
Storytelling requires you to dive into your audience and understand their motivations and hesitations, triggers and boredoms, and buy-ins and aversions. You will sharpen your storytelling skills through training, and perfect it through practice.
If you get it right, you’ll leave your audience in the perfect frame of mind to listen to your call to action, and be ready to engage and change.
Requirements
The course has no requirements for prior prerequisites. Anyone can enroll.
What do I require from you?
Get out of your comfort zone, actively engage with the content and activities!
What will you take away from this course?
Practical storytelling hacks that you can use straight away.
The essentials of structure – both for your presentation and the story.
Gain the confidence to speak with clarity and engage an audience.
Be able to illustrate points clearly and in an engaging way to help audiences relate to them emotionally.
Work on delivery - effectively using content and performance skills.
Create compelling content (i.e. supporting materials) specific to audiences and situations.
Who should take this course?
(Aspiring) Leaders and managers who are looking for ways to convey convincing business and personal messages that inspire commitment and intelligent action.
Content
The course is made up of videos, articles and short slide decks. We will apply a real-life case presentation as an example to demonstrate what can be improved with storytelling and how.
Ready to start your “Once upon a time…?”
