Why Are Businesses Flocking to Understand Pinterest Marketing?

Pinterest acts as a search engine, where some choose to source their inspiration and where 48% of the users have the intention to shop.

Pinterest is also a platform that is preferred by women, and with women being said to influence 70%- 80% of consumer spending, it makes Pinterest marketing an area of interest for many businesses.

Not only has Hootsuite brought light to the above statistics, but they also explain that Pinterest’s active users have grown by 26% to 335 million over the past year.

So, the active users are increasing, Pinterest appeals to women, and unlike most social media platforms, users don’t visit Pinterest with the desire to share content, but rather with the desire to spend and shop.