Stefano Trupia is the founder of Brand2Live, a Sales Consultancy & Training company that helps b2b or b2c companies to be more productive, focusing on sales messaging and sales conversations.

Its pragmatic world-class strategic solutions and “learning by doing” training, all backed by human decision making science, helps commercial organizations to deliver full effective selling conversation. Its "coaching on-field" programs make sure participants practice in real business life.

Provoke Immediate Buying Decision Training is the training path that enables your sellers to inspire client's decision-making process. A powerful, direct, simple formula backed by human decision making science and decision-making behaviors.

It is your shortcut to inspire people to make quick decisions. A powerful, direct, and simple formula backed by human decision-making science and the observation of human decision-making behaviors.

Once you pass the test, you will be a Certified Specialist in the PIBD method: you have a good comprehension of the course content, a good command of the skills needed to apply the method, and full engagement with the course requirements and activities.

91,3% of PIBD trained professionals named it powerful and results-oriented because it radically changes the traditional selling rules, and because it works in a counterintuitive way, overturning sales conversation from the customer's unique point of view.