Personality based management applies personality traits into a managerial set-up to leverage on the differences that certain personality traits come with based on Jungian personality traits such as Thinking vs Feeling and Sensory vs Intuition. As such the course first defines the necessary personality characteristics further and combines them into different actions (e.g. the combined action of using the Thinking and Intuition function simultaneously). These combinations of personality traits into applied actions show a different layer of personality functions (for this combination the course builds on "OPS" objective personality system).
Secondly, those differences are applied in various business spheres to investigate management types, negotiating, pitching, conflict management, change management, organisational set ups of institutions or the process to create an idea. In all these business-related topics the characteristics of the individual personality traits will be shown.

The course is structured as follows:
Chapter 1: Defining terminology around MBTI functions, Human Needs and Deciding vs Observing functions
Chapter 2: Defining MBTI functions further with introverted and extroverted loadings
Chapter 3: Combining functions into 4 Actions: Preserve, Consume, Communicate and Play
Chapter 4: Sequencing the 4 Actions in different positions
Chapter 5: Personality typing in general
Chapter 6: Applying the defined personality system to communications
Chapter 7: Utilizing personality traits to mitigate conflicts
Chapter 8: Crystalizing management types and their personalities
Chapter 9: How to create a well-oiled organization with regards to typing
Chapter 10: Negotiating on human needs basis
Chapter 11: Utilizing functions to be creative
Chapter 12: Winning pitches
Chapter 13: Creating sustainable change management processes
Chapter 14: Using personality traits for personal growth