What is Personal branding and what does it have to do with you and your job search or career development? You might think of Personal branding as marketing speak or as a buzz word, but consistently presenting yourself professionally and dynamically is becoming more important in the increasingly competitive job market and the world of work. The sooner you learn how to develop and build the right personal brand for you, the more successful you can be as you move along in your career.
A personal brand isn’t that much different from a business brand. Instead of marketing a store or product, you’re marketing yourself.
Building up a personal brand has a ton of benefits, both personally and professionally, and it can help open many doors for you in the future.
In this course we will learn, why we need to build a brand. Getting started with branding yourself and how to market. We will also learn how we can do Online brand building through social media.
A personal brand explains the why in what of a person. In short, these are the things that motivate and drive people to success. Building personal Brand makes people feel comfortable while interacting or working. It also establishes trusts to the colleagues.
In our module 2, we will learn not just what to say, how to say. How to create a strong presence In-front of others, power words, how to strike a crucial conversation, public speaking, non verbal communication and few quick etiquette for Teleconferencing and video conferencing.
Individuals can also gain confidence while they are developing their brand. The gain of confidence will come from their positive qualities and strengths that they could share publicly. If people know that they have something which they can offer, their self-esteem will soar. A well done personal branding will emphasize the strengths of an individual and can give direction as to where he or she can use those strengths.
In our module 3, we will learn the art of creating first impression. Few essential components to making a good first impression; namely dressing well, taking care of personal grooming, we should not ever underestimate the importance of our dressing, or manners and etiquette; these can speak volumes.
