Internet-enabled streaming media solutions have radically disrupted the cable TV industry in the past few years & we all are witnesses of the fact that how people are increasingly turning to their smart TVs, streaming boxes, and game consoles for media content.

The days of the traditional television commercial may soon be over too because Over-the-top advertising gives brands a new, far more effective way to promote their products and services to media consumers.

What is OTTAdvertising?

In Layman's terms, OTT advertising refers to promotional content displayed to people streaming digital media content over the Internet.

This course is solely designed with the purpose of making people understand the basics and important OTT advertising terminologies that are used on a daily basis. Also, since OTT is a relatively new industry as compared to SaaS Marketing or Programmatic advertising, it’s always good to keep yourself updated with digital industry trends.

OTT industry is interesting and is growing exponentially. There is a lot of data to deal with. If you know how to make smarter decisions out of your advertising data, then you can take the business in the right direction, but before that understanding the definition and formulate is really important.

This course includes

• OTT advertising and its origin
  

• Benefits of OTT advertising
  

• Most important OTT Terminologies & Formulae
  

• Video and Product terminologies

  
  

• Subscription Business Model
  

Also, there is one resource attached. You can also enjoy the Test your Knowledge Quiz!

Learn about the formulae with examples and try to use and make a note of the new terms that you are going to learn from this course. Keep practicing on a daily basis. Keep learning and keep growing.