Oracle Responsys Marketing Platform 2022 Implementation Professional

An Oracle Responsys Marketing Platform 2022 Implementation Professional has demonstrated the knowledge skills to successfully implement the Oracle Responsys Marketing Platform, perform account administration tasks and describe integrations. They understand the Responsys Data Model, can perform initial warm-up, configuration, create and manage Campaign/Forms, design Programs, and develop basic Responsys Personalization Language (RPL).

• Format: Multiple Choice

• Duration: 90 Minutes

• Number of Questions: 55

• Passing Score: 64%

• Validation: This exam has been validated against 22A/22B

Review exam topics: Oracle Global Human Resources Cloud 2022 Implementation Professional

Responsys Data Model

• Describe the Responsys Data Model

• Create and manage Contact Lists, Supplemental Tables, and Profile Extension Tables

• Create and manage Filters, Segment Groups, and Seed Groups

Initial Configuration/Deliverability

• Describe domain branding and domain delegation, and gather initial account settings

• Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression

• Perform IP Warm Up and IP Ramp Up

• Configure global settings, campaign management options, domain suppressions, soft bounce settings, external tracking, and campaign categories

• Implement conversion tracking

• Configure subscription management

Integration: Interact Connect

• Describe the Data Gateway Setup process

• Configure Connect jobs to import data

• Configure Contact Event Data (CED) exports

Creating and Managing Content

• Create and manage documents

• Read, write, and edit HTML code for emails

Campaigns/Forms

• Create, manage, and test campaigns

• Configure campaign settings in the Campaign Dashboard

• Manage Campaign Categories, Link Categories, and Link Tables

• Configure dynamic content modules

• Create and manage forms

Programs

• Design, manage, and publish programs

• Analyze and test programs

Multi-Channel Campaigns

• Create Short Message Service (SMS) campaigns

• Create Push campaigns

Integrations

• Describe Responsys API Authentication

• Describe Responsys API scalability

Responsys Personalization Language (RPL)

• Develop basic RPL

• Develop important RPL directives

Reporting

• Explain Interactive Dashboards

• Analyze using Campaign Performace

• Analyze using Deliverability Analysis

• Analyze using Live Reports

• Use Monitor Campaign Functionality

Account Admin

• Create and Configure Responsys Users

• Configure Global Settings

• Configure Campaign Management