Optmyzr is an award-winning PPC optimization platform for search marketing professionals. Founded in 2013 by a team of former Google executives, Optmyzr gives you the tools and insights to quickly execute strategies for accounts of any size, diversity, or complexity.

Optmyzr’s 101 course is meant to show you how you can leverage the power of your data and gain the capacity to improve account performance in a few clicks.

In this course, a team of Optmyzr experts will walk you through the different insights tools available on the platform and Optmyzr’s One-Click Optimizations for keywords and ads management.

You’ll learn how Optmyzr can help you monitor your accounts’ performance through its different dashboards and granular alert system, making sure nothing goes unnoticed in your accounts, and how you can get expert-level insights in a single click.

We’ll show you how you can use Optmyzr’s One-Click Optimization to get rid of irrelevant traffic being driven to your accounts, find underperforming keywords and ads that may be driving up the cost, and recognize opportunities to add new keywords or improve ad copy to increase conversions.

By the end of this course, you should be able to start integrating Optmyzr’s PPC insights tools and One-Click Optimizations into your daily workflow.

Check out other courses in this series to learn more about Optmyzr’s other solution areas.