Level 4 Award in Marketing Fundamentals
** This is the assessed version of the course to claim the OCN Award **
Perhaps you’re new to the sector, work in marketing but lack digital skills, or have been working in it for years and just don’t have a formal qualification.
We offer the OCN Level 4 Digital Marketing qualifications – you can study the units individually for awards, gain 5 for the certificate, or 8 for the diploma.
Credits: 5
Learning Hours: 20
OCN Code: BA1/4/LQ/003
OFQUAL Code: R/615/4404
Learning Outcomes:
Understand the function of marketing.
Understand the consumer buying process and factors that can influence it.
Understand how internal and external marketing environments can be examined.
Understand the marketing planning process.
Understand the individual elements of the marketing mix.
OCN Level 4 Diploma in Digital Marketing
Marketing Fundamentals
The Essentials of Digital Marketing
Digital Marketing Planning / Strategy
Online Customer Experience
Digital Analytics
Content Marketing
Search Engine Marketing (including Paid and SEO)
Social Media Marketing
Who’s your Digital Marketing trainer?
The course was designed by Ben Wheeler, a chartered marketer, entrepreneur and digital expert with over 20 years commercial experience. Ben has taught digital marketing from levels 3 to 7 and is currently undertaking a doctorate in the subject and has used his teaching and commercial experience to design this course specifically for his learners.
What have previous learners said?
We’ve had over 100 learners enrol on the course since April 2021, here are just a few comments made by past achievers.
“I’m almost half way through a Diploma in Digital Marketing with Gower Digital. It’s a blend of online learning with live tutorials (the latter being incredibly valuable). I work in marketing and this course has boosted my skills. It’s given me new knowledge, ideas and confidence. I would really recommend Gower Digital and it’s suitable for all levels – you just need a bit of enthusiasm and a commitment to learn. The Gower Digital team are fantastic and supportive too.” Lucy
