Neuromarketing is one of the latest fields in psychology of marketing. It makes use of concepts from neuropsychology and behavioral economics to understand the decision-making process of the human brain and effectively market them our products and services.

In this course, you'll learn these neuropsychology principles, and also real-life examples of these strategies in action so that you can increase conversions in your own business.

1. What is Neuromarketing?

2. The Iceberg Theory and our Decision-Making

3. Triune Brain Theory

4. The Reptilian brain - Understanding our Inner Lizard in Marketing

5. Paleomammalian brain - Understanding our Emotional Brain in Marketing

6. Neomammalian brain - Understanding our Rational Brain in Marketing

7. The Process of Decision-making in Humans

8. The Role of Dopamine in Decision-making

9. Various Strategies for Influence in Marketing

10. Scarcity - Advanced Strategies to Sell the Scarce

11. Social proof - Understanding the Science Behind Follow-the-Leader

12. Preframing - Tweaking the Context in Which People are Percieiving your Brand

13. Decoy Effect - A Secret Strategy that Marketers to Use Skyrocket Conversions

14. Consistency - The Hidden Role of Inner Conflict and Cognitive Dissonance in Marketing

15. Authority - What Makes People Become Blindly Compliant to a Brand?

16. Anchoring - How to use this Cognitive Bias for Selling High-Ticket Items?

17. Matching and mirroring - Build Rapport Instantly with Your Audience

I'm sure you'll love this course.