Lecture 1: Introduction
In this Course, We are going to get into the proper mindset by learning about how consumers connect with lifestyle, beauty & wellness in this new highly digitized world.
I’ll tell you now...Digital doesn’t have to mean impersonal...quite the contrary and you'll find out how.
Lecture 2: Consumers Connect with Lifestyle, Beauty & Wellness
How They Search
Where They Focus
Needs are Evolving
How does Nutrition, Mind, Body & Skin Align with Today’s Challenges
Lecture 3: We'll discuss how First Impressions are now online, how to compete for genuine consideration and how to get more people to read and reply
Evolving Perceptions of Digital Prospecting
Digital Tone: Friend, Stranger, Seller, Server
What does that sound like?
Competing for Genuine Consideration Online
Moving from Me to You
Moving from Features to Benefits in your communications
Lecture 4: We will address Customer perception and more specifically how to create a genuine experience for both the customer & for building your recruitment funnel
Digital Overload: How to Differentiate Yourself
From 10 Seconds in Person to 2.5 seconds Online
Why do Consumers Ignore Messages & How to Fix
Lecture 5: We will look at a Digital Engagement structure so that you can evolve your approach from in-person to online providing you with a solid foundation that you can personalize.
Digital Engagement Structure
Evolving your approach from In-person to on-line effectively & Providing a solid foundation to Personalize
Video Killed the Radio Star...Again!
Hosting a Virtual Meeting with Purpose Video for Social Engagement/Prospecting/Recruiting
We are going to look at crafting different types of messages, optimized with our Digital Sales persuasion FRAMEWORK
We’ll touch on topics like social media, video and how you are already a brand.All you need is to structure your presence.
Lecture 6: In closing we’ll bring it all together, to help you build a work smarter rythme to generate more sales, without costing you more precious time.
Time Management & Successful Implementation
Map out your Strategy Effectively for Growth
Segmenting your activity to fit your Lifestyle and Goals
Implement Discipline & Using Motivation
