This course is fully prepared and delivered by a Salesforce Certified enthusiast and Accredited Professional, with a 10+ years experience with Salesforce products. With this rather practical and informative course you will start working confidently with Salesforce Marketing Cloud data and understand the core aspects of Data Management.

The course consists of deep explanatory video content, consolidated written information, quizzes, and more.

Obtained expertise will also help you to found the solid base for the preparation to Salesforce Marketing Cloud certification.

During the course you will:

· Deal with Contact Builder main functionalities

· Work closely with Data Architecture

· Design and configure Data Extensions

· Learn the aspects of Data Identification and Data Attributes

· Understand the difference between Contacts and Subscribers

· Know options to import/export data into/from Marketing Cloud

· Acquire skill in automation of data manipulation processes

· Master in Audience Segmentation

· Know the way how to delete Contacts from the system

· Become competent in Data Management best practices

There are no pre-requisites for this course, you will be taught everything starting from scratch. The knowledge and experience you will get from the course will definitely help you to learn deeply the aspects of working with the contact and subscriber data in Salesforce Marketing Cloud.