Email marketing, why care?

1. Cost – Email marketing is CHEAP, there are no two ways about it. Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is going to cost you tiddlywinks compared to other channels of advertising.
2. Success - Emails can be targeting specifically to the ideal consumer. With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing’s ROI often blows other direct marketing strategies out of the water – The trick is that you have to get it right!
3. Measurability and Flexibility – With the analytics available today it’s easy to track responses to your emails exactly, in order to work out what parts of your campaign are working and what parts aren’t. With this knowledge, you can then react instantly to modify your campaign strategy if need be.

Why MailChimp?

More than 12 million people and businesses use MailChimp to send 1 billion emails every day. MailChimp truly is the global leader in email marketing. With powerful features and an easy to use interface, MailChimp is your new best friend.

This course is designed to do two things:

This course is just under an hour from start to finish, and designed to give you a basic understanding of...

1. How MailChimp works
2. How to create effective email campaigns

This course is just under an hour from start to finish, and designed to give you a basic understanding.